Want Your Customers To Really Notice Your Ads?
Get Them Online!
There’s just something more engaging and unique about watching TV commercials when they’re online. Do they look better? Are they more creative? Or, is it a fascination about how far technology has come? Simmons Research says that “consumers pay more attention to video ads viewed online, than ads that are viewed on television.” The findings indicate that people are 47 percent more engaged with ads that are seen online than seen on television.
What does this mean for you? Every business, large or small, should have some form of video on its Web site. The evolution of Web site development is rapidly growing from one of static-looking brochures and billboards to that of engaging video with customer feedback.
