Avoiding Similarity in 2008
With companies getting caught up in the sometimes needless “me-too” technology tactics, we offer you a few critical questions to help you re-center and re-think the foundation of your business, where it’s been and where it’s going in 2008.
• What do your customers or clients need that makes them purchase your product? is there a related product that you could also offer?
• How does your product differ other similar products?
• How will you best nurture your current customers or clients, and where will you go to find new ones?
• What will you do to give your customers or clients something to talk about and thus remember you distinctly from your competitors?
• What is your strategy to be great?
