Marketing A Soft Drink
To Those Who Are Indecisive And Non-Committed
Think about how often you’ve asked a guest which soft drink they would like to have and the response is “Anything” or “Whatever”? For those folks who are indecisive, now there’s a soft drink made especially for them.
A Singapore beverage company called “Out of the Box” has launched two complementary brands of soft drinks for the non-committal drinking crowd --one called “Anything” and the other called “Whatever.”
Considered a novel approach to launching a new product, in its simplest and purest form, this truly gives the target audience exactly what they want.
Are there any other responses in your normal conversations that may produce a thought-starter for a new product or service for you? And isn’t this how mystery trips started in the travel industry when people said, “Send me anywhere?” Read more at: www.springwise.com.
