Election Campaign #2
Taking Advantage Of The Video Revolution To Get Votes
The presidential candidates are taking advantage of the video revolution much faster than businesses. Politicians understand that business is about interacting with people and that showing themselves in real-life scenarios wins more votes than a photo on a direct-mail piece. Candidates understand that video is more engaging and humanizing and that it initiates an emotional attachment, as opposed to a Web site that looks like a billboard.
Although once the domain of high-priced production studios and TV stations, producing a video is easy to do. Affordable distribution channels can vary from uploading a clip onto YouTube, to embedding the clip onto your Web site or onto the Internet Yellow Pages or Google Maps.
More importantly, online video-watching is now a common activity. Why? In one word, people like to be engaged. Sitting at a computer evokes a response or a call to action, something that doesn’t necessarily happen while sitting on a couch watching TV.
